Small business owners have to perform many marketing and promotion functions because they often do not have a budget to spend on hiring a person for marketing and promotion.
If you share the same story, you should not worry anymore. You can enhance your digital marketing skills for free or by paying a small price. How? Just learn related stuff online.
This article explains how small business owners can learn a lot about digital marketing through 15 digital marketing courses. Continue reading if you want to learn more about this topic.
Websites for Free/Paid Learning
Small businesses have fewer resources and growing sales is often the topmost goal for a small business owner. Countless websites want you to learn digital marketing.
Learning from one source is not enough. You should learn from multiple sources to become an authority on a subject. The list below highlights some of the top websites for online learning.
- Google Skillshop
- HubSpot Academy
- Facebook Blueprint
These websites have courses on a variety of topics. If you are not interested in learning digital marketing, you can go for those topics.
15 Digital Marketing Courses for Small Businesses
The wait is over. Let’s discuss the top 15 courses you can take on digital marketing. Ready? Let’s go:
- Digital Marketing – Future Learn
You should start by knowing the basics of digital marketing. This area often includes topics such as search engine marketing, social media marketing, email marketing, content marketing.
- Digital Marketing Tool Kit – Visit Britain
Now you need to know the tools that you will be using to make your digital marketing tasks easy. For example, you will learn about using Google Search Console, and Google Analytics.
- Complete Digital Marketing Course – Udemy.com
If you want to dig deeper, you should go for a detailed course on internet marketing. In this day and age, you should have sound knowledge to be able to compete with your competitors.
- Online Business: Digital Marketing For Success – Future Learn
For online businesses, this course will provide amazing information.
- Branding: The Creative Journey Specialization – Coursera.com
All businesses can benefit from branding methods and this course will introduce new ways to do it.
- SEO Specialization – Coursera.com
If you have learned the basics of digital marketing and want to learn how you can get higher rankings on search engines, you should take SEO (search engine optimization) specialization course.
- Inbound – HubSpot Academy
Inbound is about growing business. It teaches best practices about the main operations of your business.
- Fundamentals of Digital Marketing – Google
Google is an internet giant and having good rankings on Google services is a great achievement. So let Google teach you ways to achieve this goal.
- Introduction to eCommerce – HubSpot.com
If you are an internet commerce business, you should start your e-commerce learning journey from this course.
- Creating High-Quality Blog Content – Udemy.com
Content is kind and you would be creating content frequently if you start digital marketing.
- Google Analytics for Beginners – Udemy.com
Using Google Analytics professionally will help you get valuable insights.
- WordPress Training Course – HubSpot Academy
Managing a website through WordPress is easy but attending this course will ensure you get the best out of your WordPress dashboard.
- Graphic Design Essentials – HubSpot Academy
Just like written content, visual content is also required to perform content marketing and online marketing tasks.
- Become A Digital Marketer – on Lynda.com
If you want to take your internet marketing skills to the next level, you should pay for this course. Free courses are basic in general but this course will teach you better.
- Marketing Fundamentals – Lynda.com
Many aspects of internet marketing are based on traditional marketing practices. You will become a better marketer if you take this course.
Last Word About Digital Marketing Courses
You have read how short and easy courses can sharpen your digital marketing skills. In the end, we can say that small business owners should take the courses discussed above and any other courses that can help them become better marketers.
For better and quick results, you can hire a digital marketing consulting firm. Did you like reading this post? Please share your feedback about this post. I wish you all the best with your online marketing and business growth goals.